Serigraphx

Serigraphx has just introduced a custom For The Cure t-shirt to help raise funds for the Susan G. Komen 3-Day For The Cure.  The Komen organization, which has been supporting breast cancer research since its inception in 1982, has raised over $1.3 billion for research, education and health services making the Komen organization the largest breast cancer charity in the world.

Our custom For the Cure t-shirts are 100% cotton and it allows each individual to express their message in support of their loved ones or to tell their victory against breast cancer by writing their own message on the front of the t-shirt.  The t-shirts are available in two colors, pink and white.  The custom text specified by the customer is pink on a white tee or white on a pink tee.  The back of the t-shirt is decorated with a breast cancer ribbon flanked by two silhouettes, one individual running and another walking with the words “Because everyone deserves a lifetime” written underneath.  These custom For The Cure t-shirts are priced at $20 with $10 from the sale of each t-shirt being donated directly to the Komen organization.

Customize your own FOR THE CURE t-shirt

Customize your own FOR THE CURE t-shirt

Serigraphx, along with the Komen organization, believes that together we can make a difference and help change the course of breast cancer forever.  All we need is your help.

Have you ever noticed the variability in pricing on similar items?  I’m a business owner, but I’m also a parent.  So when it comes to shopping I go out of my way to find the best possible prices on thing that either I, or my family need.  The internet is a great way to shop, but the price variability is amazing.  While you may find what you are looking for at a reasonable price, when it comes to shipping & handling they charge you a small fortune.  Does shipping really have to cost that much?  Or are they passing those, so called, savings from the item price onto the S&H?

I like to think that I do a good job at pricing the items for my business, Serigraphx, since I look at item prices as a parent and not as business owner.  Yes I’d like to be able to charge a small fortune for the products and service I provide but I wouldn’t feel right about it.  Things are tight for everyone, myself included, and trying to gouge the customer simply isn’t good business.

Some of you reading this are probably thinking, ok what kinds of prices are we talking about it?  So let me illustrate.  Serigraphx is a custom screen printing business and one of my products is a t-shirt with the word LOVE on it.  The cool thing about the t-shirt is that in front of a mirror it reflects the word HATE.  Well if you do a Google search for “love hate” you will find all kinds of things, but one of them is for the same t-shirt I sell and it is listed for $28.  While some of you might say, that is not bad!  Consider the fact that I sell a very similar t-shirt for $13.95!  That is only one example, I’m sure you can find other similar items, big and small, with price tags that make you wonder.

Love Hate Reflection T-shirt

I don’t think that Serigraphx’s products are of an inferior quality or that the other shops selling similar items have superior products.  In this particular example, the product is a 100% cotton t-shirt and I see it as a parent.  It’s only a t-shirt!  Why is the price tag so high?  I did go to college and learned about “charge what the market can bear”, but come on.  It is still a t-shirt no matter how you slice it and $28 is a bit steep in my book.

Don’t get me wrong, I love t-shirts and especially love custom making them, but I see no reason to over-charge my customers for such basic clothing items.  Serigraphx is not a multi-million company yet, but if it ever gets there I hope to maintain the same basic pricing that I use today.  I am a parent first and a business owner second.